Responsible Marketing

Vapekage markets vape and nicotine products exclusively to adults aged 21 and older. We believe that responsible marketing is not just a legal obligation — it is a moral one. Nicotine products should never be marketed in ways that appeal to, attract, or reach minors.

This statement outlines the principles, guidelines, and practices that govern all Vapekage marketing, advertising, content, and communications across every channel we operate.

All Vapekage marketing and advertising is targeted exclusively to adults of legal purchasing age. Our audience targeting practices include:

Age-gated platforms: We only advertise on platforms and channels that provide age-gating tools, and we use those tools to restrict our content to users aged 21+.

Age-verified audiences: Where available, we use verified age data (not self-reported) to build our advertising audiences. We do not rely solely on self-declared ages.

Demographic restrictions: All paid advertising campaigns are restricted to audiences aged 21 and older. We do not target demographics that skew under 21.

Contextual placement: We do not place ads on websites, apps, channels, or publications where more than 15% of the audience is reasonably expected to be under 21.

Geotargeting: We restrict advertising to U.S. locations where online sale of nicotine products is legal and do not advertise in jurisdictions where such sales are prohibited.

All marketing content created by or on behalf of Vapekage must adhere to the following guidelines:

We DO:

- Use imagery, language, and design that reflects an adult aesthetic
- Include the required nicotine warning on all product marketing
- Present products with accurate, factual descriptions
- Use models and individuals who are and appear to be over 25 years old
- Clearly identify all content as advertising where required by law or platform policy

We DO NOT:

- Use cartoon characters, mascots, or animated figures
- Use imagery that depicts or resembles minors in any context
- Use candy-like, toy-like, or youth-oriented color schemes, fonts, or branding
- Reference pop culture, trends, memes, slang, or music that primarily appeals to minors
- Make health claims, cessation claims, or imply that vaping is safe or risk-free
- Use celebrities, athletes, or influencers who have a predominantly under-21 following
- Depict vaping in educational settings, playgrounds, or environments associated with minors

Vapekage maintains social media accounts on select platforms that permit tobacco/nicotine product marketing and provide adequate age-gating tools. Our social media practices:

- All accounts are set to age-restricted (21+) where the platform offers this feature
- We do not create accounts on platforms that primarily serve users under 21
- We do not engage with, follow, or encourage follows from accounts that appear to belong to minors
- All organic posts include appropriate nicotine warnings and age disclaimers
- We do not use hashtags or trends that are popular among minors
- User-generated content is reviewed before reposting to ensure it meets our guidelines
- Comments that appear to be from minors or that reference underage use are removed and, where appropriate, reported

Our email marketing practices are designed to reach only verified adult customers:

- Our email list consists exclusively of customers and subscribers who have passed age verification or confirmed they are 21+
- We never purchase or rent email lists
- All marketing emails include a nicotine warning and an unsubscribe option
- Email content follows the same content guidelines as all other marketing channels
- We comply with the CAN-SPAM Act and all applicable email marketing regulations
- Subscribers can manage their preferences or unsubscribe at any time

If Vapekage engages influencers, affiliates, or brand ambassadors, the following requirements apply:

- The individual must be at least 25 years old and appear to be of legal age
- Their audience must be predominantly over 21 (verified by audience analytics where available)
- All sponsored content must be clearly disclosed as advertising per FTC guidelines
- Content must include the required nicotine warning
- Content must follow all Vapekage content guidelines — no youth-oriented themes, no health claims, no depictions of minors
- Partners must agree in writing to comply with our responsible marketing standards
- Vapekage reserves the right to require removal of any content that violates these guidelines

How we present products on our website and in marketing materials is governed by the same responsible standards:

- Product names and descriptions are factual and accurate — no exaggerated or misleading claims
- Flavor descriptions refer to the taste profile without using names or imagery that would appeal primarily to children (e.g., no cartoon fruit characters, no candy brand references)
- All product pages display the nicotine content and strength prominently
- All product pages include or link to appropriate health warnings
- Products are never positioned as safe, healthy, or harmless
- We do not claim products are or effective for smoking cessation unless specifically authorized by the FDA

Vapekage does not make health claims about any product we sell. Specifically, we do not:

- Claim that vaping is safe or harmless
- Claim that vaping is a proven smoking cessation method
- Claim that our products are healthier than cigarettes or other tobacco products
- Use terms like "clean," "pure," "natural," or "organic" in ways that imply health benefits
- Reference medical studies, health statistics, or scientific claims in marketing materials without proper context and disclaimers

Determinations about the health effects of vaping are within the purview of the FDA, public health researchers, and individual healthcare providers — not a retail company. We leave health claims to the qualified professionals and focus on providing accurate product information.

Our promotional practices reflect our responsible marketing commitment:

- Promotions and discounts are available only to verified 21+ customers
- We do not offer free samples or free product giveaways that could facilitate underage access
- Promotional messaging does not use urgency tactics or manipulative language designed to pressure purchases
- Pricing is transparent — all costs including taxes and shipping are shown before checkout
- We do not use deceptive pricing (fake "original" prices, misleading discount percentages, hidden fees)
- Loyalty rewards are available only to registered, age-verified account holders

All Vapekage marketing materials — including website pages, product listings, emails, social media posts, and advertisements — include the following warning where applicable:

"WARNING: This product contains nicotine. Nicotine is an addictive chemical."

This warning is displayed prominently and is never hidden, minimized, or obscured. We believe consumers have the right to clear, visible health information in every interaction with our brand. Read our full Nicotine Warning →

Responsible marketing requires ongoing vigilance. Our monitoring practices include:

- Internal review: All marketing content is reviewed against our guidelines before publication
- Regular audits: We periodically audit our active campaigns, social media accounts, and website content for compliance
- Third-party compliance: Influencers, affiliates, and partners are monitored for adherence to our guidelines
- Community feedback: We take reports from the public seriously — if you see something that concerns you, contact us
- Immediate action: Content that violates our standards is removed promptly, and the violation is reviewed to prevent recurrence

If you have questions about our marketing practices, believe you have encountered Vapekage marketing that violates these standards, or wish to provide feedback, we want to hear from you. Responsible marketing is an ongoing commitment, and accountability to our customers and community is part of that commitment.